Our Firm

Our Values

We believe . . .

  • in listening to your story – because advising starts with understanding you and your goals.
  • in helping you increase your profit – and keep more of it.
  • in giving you the information and advice you need to make smart decisions with your finances.
  • in making it easy for you to focus on what's most important to you.

Our Team

Joseph Bearden, CPA, EA

When Joseph Bearden started his public accounting career he had the privilege of working for and being mentored by Bryan Mason. Joseph now serves as President of Bearden, Stroup & Associates. He has earned degrees in Accounting and Violin Performance. He was presented with the Faculty Academic Award from Pensacola Christian College where he graduated at the top of his class.

Joseph finds satisfaction in using his technical skills to meet the needs of clients. He says, “I love when clients walk out of my office with a feeling of relief knowing their tax burden is lighter, and they can stay out of trouble with the IRS.”

Joseph enjoys using his talents on the violin, viola, piano, and organ. He frequently appears as a guest musician at weddings and other events. He lives with his family in Toney, Alabama.

Areas of emphasis include:

  • Corporate tax planning and tax return preparation
  • Employee benefit consulting
  • Tax exempt organizations
  • Multistate and international taxation
  • Estate and trust tax planning and return preparation
  • IRS representation

Elizabeth Stroup, CPA, CVA

Elizabeth Stroup serves as Managing Partner at Bearden, Stroup & Associates, CPAs. She graduated Summa Cum Laude with a B.S. degree in Accounting from Pensacola Christian College, and started her career in public accounting. In 2005, she received the prestigious Elijah Watts Sells award in recognition of achieving one of the top 10 CPA exam scores nationwide.

Elizabeth manages many of the day-to-day aspects of the business. She says, “I love working in a place where people who come in feel welcomed and valued.”

Elizabeth lives in Huntsville with her husband Ben. She serves on her church’s finance committee and tech team. She has been involved as a coach at the Women's Business Center of North Alabama and as a mentor at Christian Women’s Job Corps. In her spare time, she enjoys collecting and playing board games.

Areas of emphasis include:

  • Small business consulting
  • Business valuation
  • Corporate tax planning and tax return preparation
  • Financial analysis and trend reports
  • Budgeting, projections, and planning
  • Business setup and entity selection

Kevin Diehl, CPA
(Extension 18)

Business and Individual Tax Planning
QuickBooks Pro Advisor
IRS Representation

Ashley Harper, CPA
(Extension 20)

Business and Individual Tax Planning
Financial Analysis & Trend Reports
QuickBooks Support

Stephanie Tanner, CPA
(Extension 27)

Business and Individual Tax Planning
IRS Representation

Jared Coleman, CPA
(Extension 19)

Business and Individual Tax Planning
Tax Exempt Organizations

Jasmine Hawkins
(Extension 30)

Business and Individual Tax Planning
Business Setup and Entity Selection

Sarah Gibson
(Extension 43)

Business and Individual Tax Planning
Trust and Estate Taxation

Amanda Moore
(Extension 14)

Administrative Team
IRS Representation

Lauren Stokes
(Extension 24)


Laura Dyer
(Extension 11)

Administrative Team
Front Desk

Alex Fredrick
(Extension 31)

Tax & Bookkeeping Coordinator

Becca Jones
(Extension 29)

Administrative Coordinator

Mario Greene
(Extension 28)

IT support

Alana Dyer
(Extension 42)

Administrative Team
Sales Tax

Jaime Hedden
(Extension 41)


Our Story

Bearden Stroup has always been built on meeting the needs to small businesses and helping them reach their financial goals. When Joseph and Elizabeth started working together almost 20 years ago, they shared a passion for excellence in the field of small business accounting and tax.

As we’ve walked through the successes and the struggles of building a business with hundreds of wonderful clients, our mission has become more important than ever. We approach each client relationship with the commitment to provide financial insight and game-changing advice that will move their business forward.

Over the years, we've been honored to recruit a talented team of professionals to join us in this mission. It is our privilege to work together and help our clients achieve their business goals.

The phrase Working Together defines our team’s focus. It’s more than our motto. It's exactly how we do business every day.