Why 2x Markup Does NOT Mean You Doubled Your Money: Markup vs. Margin
Mark a job up 100% and it feels like you just doubled your money. That’s the math every contractor thinks they’re doing, and it’s wrong. That’s because this math focuses on the markup and ignores the margin. Markup and margin seem interchangeable. They’re both percentages and both about pricing. Most people assume they are the […]
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